Connect Shopify to Google Ads for conversions
Push real Shopify purchase data and customer audiences into Google Ads so your bidding optimizes on revenue, not just clicks.
- Shopify · order paidtrigger
- Build conversion payloadaction
- Upload to Google Adsaction
- Refresh audiencedone
Pixel-based conversion tracking misses orders and loses value as cookies fade. Spojit sends server-side purchase events and customer match audiences from Shopify into Google Ads, so the platform optimizes on actual order value. Miraxa builds the Google Ads API calls directly, no pre-built connector required.
Shopify and Google Ads, working together
When an order is paid in Shopify
upload a conversion with order value to Google Ads
When a high-value customer is created in Shopify
add them to a Customer Match list in Google Ads
When an order is refunded in Shopify
adjust or retract the conversion in Google Ads
When a customer's lifetime value crosses a threshold in Shopify
move them into a VIP audience in Google Ads
Built for how Shopify and Google Ads really work
Server-side conversions
Send Shopify purchases to Google Ads server side with real order value for accurate, durable conversion tracking.
Customer Match
Build and refresh Google Ads Customer Match audiences from Shopify customer segments.
Refund adjustments
Retract or adjust conversions when Shopify orders are refunded so your reported ROAS stays honest.
Why teams build this on Spojit
Shopify's Google channel app now handles product feeds, server-side enhanced conversions, and Customer Match audiences, so much of the core is covered first-party. The gaps appear in precise refund-adjusted conversion values, custom event timing, and sending true order value rather than checkout value. Spojit has Miraxa build the Google Ads API calls directly so you control those adjustments and keep audiences fresh, billed by execution time rather than per event.
With Spojit
- No native Shopify to Google Ads connector required; Miraxa builds the API calls from Google's docs.
- Conversion uploads run in Direct Mode with no AI credit cost.
- Server-side events survive ad blockers and cookie loss that break pixel tracking.
Shopify + Google Ads, answered
Do I need a pre-built Google Ads connector?
No. Miraxa reads the Google Ads API and builds authenticated calls for conversion uploads and Customer Match audiences.
Why server-side conversions?
Server-side events sent from Shopify survive ad blockers and cookie loss, so Google Ads optimizes on real order value instead of incomplete pixel data.
What happens on a refund?
The workflow retracts or adjusts the matching Google Ads conversion when a Shopify order is refunded, keeping reported ROAS accurate.
What is possible depends on your plan and authorized API access. Some Shopify and Google Ads endpoints and capabilities are gated by the vendor (for example, parts of an API may require a higher tier, and write access can require a custom or add-on connection on an eligible plan), so not every workflow is available on every account from day one. You can request a feature or integration any time, and we will get in touch to figure out how to make it work.
Connect Shopify and Google Ads today
Describe what you want to automate and Miraxa builds the workflow. Start free, no credit card required.